Master Service Pricing to Stand Out on the Openbay Marketplace

Openbay vehicle owners consider several factors when deciding whether to book service at your business, including location, ratings and reviews, amenities, and, of course, price. Today we’re going to take an in-depth look at how service pricing works on the Openbay marketplace.

Nobody knows your auto service business better than you do. That’s why Openbay doesn’t tell you how to price your services. When you join the Openbay marketplace you set and manage your own pricing for labor, parts, and service packages. Accurate pricing information enables Openbay to deliver automated service estimates on your behalf and ensures that your team has the right information when they manually create or adjust estimates.

Openbay generates estimates using a combination of pricing variables that you control, including customer distance, labor rates, aftermarket parts pricing, and service package pricing, each described in detail below.

Customer Distance

Whatever you decide, you can change the setting at any time to win more business. And there’s no harm in experimenting with customer distance to cast a wider net — Openbay vehicle owners frequently travel for quality service.

Labor Rates

Labor rates vary widely based on region and areas of expertise. If you perform a specialty service such as complex electrical work or performance vehicle repair, you might use a higher labor rate to reflect the premium service you provide. If you’re in an area with a lot of Openbay shops, you might consider lowering your labor rate to win more customers. As with all aspects of pricing on Openbay, you can update your labor rates at any time.

Parts Pricing

Sometimes a customer requests original equipment manufacturer (OEM) parts for a service, or they are the only parts available for a job. OEM parts are exempt from your parts pricing matrix, and are included in estimates at MSRP.

Service Package Pricing

Openbay has special pricing behavior for engine oil changes, enabling you to set a base price, an included oil amount, and an oil unit price for vehicles that require more than the included amount. So for example, if you set a $50 price for a synthetic blend oil change that includes 5 quarts, and an oil unit price of $10 per quart, then a vehicle that requires 7 quarts of oil will receive a $70 estimate.

You can choose to offer as few or as many service packages as you’d like. Since service packages are the most popular choices on Openbay, we recommend offering as many as you can.

Tax Rates

You’re Always In Control

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